our story

At Pinky Promises, we believe in the power of connection, both with yourself and with others. A pinky promise is more than just a gesture; it’s a symbol of trust, love, and commitment. Whether it’s a promise to yourself to chase your dreams or a shared one with a loved one, our jewelry is designed to hold that meaning close to you. ‘Make a pinky promise - to yourself or to someone special.’ `THE STORY BEHIND PINKY PROMISES Pinky Promises was founded in 2021 by best friends Anne May and Marit. Their friendship inspired them to create meaningful jewelry that represents personal promises and deep connections. It all started with a simple yet powerful idea: a pinky ring that symbolizes a commitment to oneself or to someone special. HOW IT ALL STARTED Marit Anne May Our pieces are not just accessories; they tell a story. Every piece carries a deeper meaning, whether it’s a reminder of self-love, a milestone in personal growth, or a special bond between loved ones. Pinky Promises jewelry is designed to inspire, empower, and remind you of what truly matters in life. DESIGNED TO REMIND We believe that jewelry with a special meaning should also be of the highest quality. That’s why all our pieces are crafted from 925 sterling silver and finished with 18k gold, ensuring durability and timeless elegance. By using premium materials, we create pieces that are made to last, just like the promises they represent. QUALITY AND CRAFTMANSHIP Since our launch, we’ve grown from an idea between two friends into a brand that inspires. Our collections have evolved, and we’ve been able to share our story with a growing community. One of our biggest milestones was our pop-up store in the heart of Amsterdam, where we connected with customers in person. OUR JOURNEY